Roxana “Roxy” Delgado, a first-generation Mexican American hailing from Chicago’s vibrant Little Village community, embarked on her journey of empowerment and community engagement in her formative years. Influenced by organizations like the Boys & Girls Club of Chicago and After School Matters, she became the first college graduate in her family, earning a communications degree with a minor in sociology from the University of Illinois at Chicago in 2016. This educational milestone laid the groundwork for her community relations, social media, and marketing career.
Inspired by the unwavering support of her neighborhood, Delgado has dedicated her professional life to amplifying the voice of the Latinx community, both locally and beyond. Her extensive portfolio includes renowned brands such as the Chicago Bears, Chicago White Sox, Central States SER, Ensemble Español, Greater Chicago Food Depository, Navy Pier, and Rumba Meats, a Cargill brand.
In response to the unique challenges faced by the Latinx community, particularly during the pandemic’s height when many small businesses struggled, Delgado founded Marketing Rox LLC. The agency’s core mission is to empower the Latinx community by offering comprehensive services in social media management, content creation, and community relations. Their tailored services, including affordable consulting and resources, cater to the Spanish-speaking and culturally rich landscape of the Latinx community. In October 2023, Marketing Rox LLC received a $10,000 grant from the Illinois Hispanic Chamber of Commerce to expand its impact.
With over 26,000 TikTok followers, Delgado continues to share her journey as a Latina content creator. Beyond professional endeavors, she is a passionate youth mentor and finds solace in outdoor activities with her pets. For Delgado, Marketing Rox LLC is more than just a business—it’s a platform for meaningful change dedicated to reshaping the social media landscape and representing the Latinx community’s vibrant diversity.
Words of Wisdom: “Embrace your culture and heritage throughout your journey. For they are not merely markers of your past, but beacons guiding you towards a future filled with purpose and fulfillment.”
