Fernando Díaz, the co-founder of Chicago Standard, was contracted by the National Association of Hispanic Publications (NAHP) to serve as a digital expert for Hispanic publications.
Díaz will help those publishers interested in learning about opportunities to adopt digital technologies that can increase revenue.
The appointment came after a collaboration program between Google News Initiative Ad Transformation Lab and NAHP for local and minority-owned publications.
During the summer NAHP presented more than a dozen web-based training sessions through Google’s Online Training Center, at no cost to the participants. More than 150 publishers, editors, and staff took advantage of this learning opportunity.
“Next week, the GNI will announce the 28 publications that have been accepted into the first GNI Transformation Lab with NAHP, NNPA, and AAN members. The goal of the Media Lab is to spur a digital transformation for Latino and Black publishers and eight of them are Latino/Hispanic publications.”