What a night!

  It was another terrific night. Latinos 40 Under 40 celebration gathered over 300 attendees at Latiniciy to celebrate the achievement, the success, the talent and the hope of a generation of young people who are making a difference today.

  After six months of the nomination process, Negocios Now couldn’t be more proud of the amazing selection:  They are young Hispanic leaders in major corporations, in business, in-law, fighting for a better future. They are the engine for our economy, helping our community.

 Yes, it was another sold-out event because our community loves to celebrate their leaders. Along with our Latinos under 40, we found their parents, sisters, brothers, neighbors, friends, colleagues and executives of their organizations and part of the big Negocios Now’s family in Chicago.

 Negocios Now did its best to spread the word, using all our digital resources reaching over 100,000 impressions in just a few days, exceeding our expectations.

 Because the idea of launching Latinos 40 under 40 in Chicago was none other than recognizing Latinos entrepreneurs and professionals for everything (excellent) that they do and it has been our commitment since I launched this publication almost 12 years ago.

 Shortly after working at the Chicago Tribune paper in 2003, I realized that general media was very focused on negative news and also negative news about our Latino community.  I understood that we needed more good news for Latinos who wanted to launch businesses, to learn about opportunities, to grow professionally, and also wanted to be recognized for their contributions. That is one of the reasons we have Negocios Now today.

  Latinos 40 Under 40 is just the first Negocios Now recognition event of this year. We are on the way to celebrate Who’s Who in Hispanic Chicago Gala Event, on July 12, and Diversity Supplier: Empowering the Latino Business community, on October 10 and others that will be announced in a few weeks, thanks to the support of our sponsors such as ComEd, Remy Martin, BMO Harris Bank, Microsoft, Facebook, Comcast, CSO, PNC Bank, API, Northeastern University, and others who will be announce. Don’t miss it. Follow us on social media to help us continue to recognize those who deserve it. (Clemente Nicado, Publisher & Editor in Chief)


Latinos 40 Under 40 Microsoft Executive to receive Rising Star Award

Teresa Gonzalez-Swinton was selected by Negocios Now to receive the 2018 Latinos 40 under 40  Rising Star Award during the award ceremony at Laticinity, on March 7, 2019.

Gonzalez-Swinton is a Senior Sales Director at Bing Advertising Sales at Microsoft, where she leads a team that manages some of the largest customers in the Central Region. As a dedicated sales leader, with a proven track record of guiding her teams to business success, she leads with a passion for diversity and inclusion, as she is committed to breaking stereotypes and supporting women.

“Teresa has an amazing, impressive profile. We would like to extend our sincerest congratulations, once again, and we hope she will continue to have professional success,” said Clemente Nicado, Publisher of Negocios Now.

Negocios Now has also chosen Alejandro Benitez, who is a financial educator and owner of AB Financial to receive the Youngest Latino Under 40 Award. “At 25, not only is Alejandro the youngest of this amazing group of 40 under 40, but he is also a leader in the community, empowering and educating regarding finances, and above all, he is a ‘Dreamer’, said Nicado.

Lastly, Lizzette Medina is to receive The Leader of the Pack Award. Medina is a business owner of a landscaping company, who breaks all paradigms, leading business in an industry traditionally run by men.

The award-winning publication, Negocios Now will host its fourth annual “Latinos 40 Under 40” event to recognize the leadership of young Latinos in the Chicago area. The award celebration and networking event will be held on Thursday, March 7, from 6 to 10 pm. at Latinicity, 108 N. Street, Chicago (Block 37).

The 40 Under 40 recipients were selected after a four-month process, with over 120 nominations: these are some of Chicago’s finest professional in their respective fields: they represent business, corporate, government, nonprofits, education sectors, and other industries. Tickets are available on EventBrite at this link: CLICK HERE.

Meet Barbara R. Barreno-Paschall – Latinos 40 Under 40 Class of 2018

Negocios Now is proud to present Latinos 40 Under 40’s Class of 2018. We’d like to showcase the 40 between now and March 7th, that’ll be the day of the event to celebrate and recognize these forty individuals, some of Chicago’s finest Latino professionals.

#4- Barbara R. Barreno-Paschall

Targeting advocacy policies

Age: 34

Title: Senior Staff Attorney

Name of Organization:  Chicago Lawyers’ Committee for Civil Rights

Attorney, Barbara Barreno-Paschall is a policy advocate on behalf of civil rights and racial equity in Chicago. She is also a Senior Staff Attorney with Chicago Lawyers’ Committee for Civil Rights.

As a former associate at Sidley Austin LLP, Barbara worked in the Labor and Employment Group. In 2012 and 2014, she received Sidley’s Thomas H. Morsch Award for pro bono achievement in connection with asylum representation. She has also served as a representative on the firm’s Associate Diversity Council and as a member of the Associate Board of the Chicago Committee. Barbara was also an at large member of the Public Interest Law Initiative Alumni Network Leadership Council.

Currently, Barbara serves on the Board of Directors for PODER. She also serves as Secretary for Harvard Alumni for Global Women’s Empowerment Board and a board member for the Hyde Park Kenwood Community Conference. In 2018, Barbara was elected to the Kenwood Academy Local School Council as a Community Representative. She was also named one of Chicago Scholars’ 35 Under 35 Making an Impact and was a Chicago Scholars mentor to Latino high school seniors in 2014-2017. Barbara was a 2016 Fellow with New Leaders Council and was selected to participate in competitive leadership training programs with the Illinois Women’s Institute for Leadership, the Latino Center for Leadership Development, and New American Leaders.

Barbara, daughter of an Ecuadorian immigrant, grew up in Los Angeles. She is a graduate of both Harvard College, Vanderbilt Law School, where she was the Executive Editor of the Vanderbilt Law Review and Chair of the National Latina/o Law Student Association. She has also attended the University of Chicago Harris School of Public Policy, where she where she received a full scholarship and received a Masters of Public Policy. Barbara resides in Hyde Park with her husband and daughter.

Words of Wisdom:

“Do not take anything for granted and always show gratitude toward those who help you achieve your dreams. Take the time to mentor and support those who come after you.”

Meet Lizette Williams – Latinos 40 Under 40 Class of 2018

Negocios Now is proud to present Latinos 40 Under 40’s Class of 2018. We’d like to showcase the 40 between now and March 7th, that’ll be the day of the event to celebrate and recognize these forty individuals, some of Chicago’s finest Latino professionals.

#40 – Lizette Williams

Being culturally relevant

Age: 39

Title: Head of Cultural Engagement & Experiences

Name of Organization: McDonald’s USA, LLC


As the Head of Cultural Engagement & Experiences for McDonald’s Corporation, Lizette Williams is responsible for developing the vision and plan for the organization to be culturally-relevant by connecting with consumers through their passion points.  She manages the team that leads music, sports and entertainment strategies, national events and promotional strategy, and multicultural advertising.

Prior to her role at McDonald’s, Lizette served as Multicultural Marketing Leader, North America for Kimberly-Clark Corporation where she was responsible for driving the Company’s business objectives to win diverse audiences across the brands that encompass the $6 billion North America business, including Scott®, U by Kotex®, and Huggies®.

An industry pioneer, Lizette has provided expertise as a speaker at several conferences, including SXSW, Advertising Week and multiple Association of National Advertisers conferences. She is one of the foremost-awarded marketing executives in the field and was recently inducted into the American Advertising Federation Advertising Hall of Achievement.  She has been listed in Crain’s Chicago Business “40 under 40,” Advertising Age’s “Women to Watch,” and Black Enterprise “Top Women Executives in Advertising and Marketing.”

Lizette’s love of all things “culture” comes from being a born-and-raised New Yorker (and proud “Afro-Latina”,) though currently based in Chicago. She has recently served as the President of the Chicago Advertising Federation and also serves on the iHeartMedia Local Advisory Board.  Lizette has a passion for serving young people and women and as a result, has a countless number of mentees across the country. She spends her free time inspiring college students and has keynoted events at Northwestern University and Lincoln University as well as guest lectured classes at several other universities.

Lizette received her MBA from the Kellogg School of Management at Northwestern University. She received her BA in Economics/ Political Science through a joint program with Columbia University in New York City and the London School of Economics.


Words of Wisdom:

“True courage is not the absence of fear; it is acting in spite of it.” – Mark Twain

Meet Jaclyn Vasquez – Latinos 40 Under 40 Class of 2018

Negocios Now is proud to present Latinos 40 Under 40’s Class of 2018. We’d like to showcase the 40 between now and March 7th, that’ll be the day of the event to celebrate and recognize these forty individuals, some of Chicago’s finest Latino professionals.


#39 – Jaclyn Vasquez

Child advocate connects communities to resources

Age: 39

Title: Associate Director

Name of Organization: Erikson Institute

Jaclyn is a passionate advocate for solutions that ensure young children and their families thrive.  

As a veteran early childhood educator in rural and urban Illinois communities including Streator, Oak Park, and Brighton Park in Chicago, Jaclyn witnessed first hand the critical importance of how a strong start in the early years sets children up for success in school and in life.  

Jaclyn is credited with expanding the scope of the highly regarded Child Parent Center model while she was the manager of the program at Chicago Public Schools. Her attention to facilitating connections between community resources and inclusion of families into the fabric of the centers led her to Erikson Institute where she is the current Associate Director of the Early Development Instrument (EDI).  Jaclyn works with community stakeholders across Illinois to use data on child well being to identify strengths and needs of communities, promote equitable distribution and alignment of resources, and foster better coordination across child and family-serving systems.

She is committed to supporting Illinois leaders by deepening their knowledge around early childhood policy development using a racial equity lens through serving as a coach for the Early Childhood Leadership Academy of Erikson Institute.  Jaclyn also lends her expertise to Christopher House’s Education Council in Chicago. She holds a master’s of science in literacy education and a bachelor’s degree in early childhood education with a concentration in special education and dual endorsements in English as a Second Language (ESL) and bilingual education from Northern Illinois University. She is currently completing her doctoral degree in educational leadership with a specialization in curriculum and instruction.


Words of Wisdom:

“In order to make real change in our communities we must bring the “grass roots” and “grass tops” around the table to develop a shared vision and use precise data to align systems and develop policies that work for children and families.”

Meet Amanda Trinidad – Latinos 40 Under 40 Class of 2018

Negocios Now is proud to present Latinos 40 Under 40’s Class of 2018. We’d like to showcase the 40 between now and March 7th, that’ll be the day of the event to celebrate and recognize these forty individuals, some of Chicago’s finest Latino professionals.

#38 – Amanda Trinidad

Executing change in engagement and development

Age: 36

Title: HR Project Manager

Name of Organization: BMO Harris Bank


Amanda is part of BMO’s Strategic Initiatives team, responsible for executing the people strategy in alignment with the business goals for Commercial, Personal & Business Banking. In this role she has built a strong reputation as a champion for employee engagement and developing talent.

In her more than 10-year tenure at BMO, Amanda has held roles in Asset Management, Commercial Banking and Human Resource. She has led the charge on creating and launching an Onboarding Tool which streamlined our onboarding processes and improved the candidate experience for BMO’s retail business. She was the force behind BMO’s HR “Giving Back Raffle/Auction”, which resulted in over $3,000 contributed to the Cara Program & Hunger Task Force.

Amanda leads the charge to give back, at work and her community, through her leadership and coordination of annual school supply drives, toy drives to provide holiday gifts to children or assisting with fundraising and soliciting in-kind donations for the annual Faces of Hope Gala in support of the Association House of Chicago where Amanda has been an Auxiliary Board member for the past 4 years.

In recognition of her commitment to fostering inclusivity at the bank, Amanda was appointed to Chair BMO’s Latino Alliance Chicago Chapter. Prior to this appointment, Amanda led Member Engagement & Events for 5 years coordinating the ERG’s Hispanic Heritage Month signature events and fundraising for the BMO Latino Alliance Scholarship Fund that sponsors two students’ full scholarships each year.

Amanda has also organized and executed seven annual fundraisers for Junior Achievement of Chicago, an organization that inspires and prepares young people to succeed in a global economy, raising $150,000.

Amanda holds an MBA from Purdue University and a BS in Technical Management from DeVry University. In her free time, she can be found watching her 5 & 7-year-old nephews’ soccer games, or mentoring undergraduate students at Purdue University.


Words of Wisdom:

“Figure out what your purpose in this life is, and go confidently in the direction of fulfilling that purpose every single day. For me, it’s always been to lend a helping hand for our community and the next generation.”

Meet Jose A. Suarez – Latinos 40 Under 40 Class of 2018

Negocios Now is proud to present Latinos 40 Under 40’s Class of 2018. We’d like to showcase the 40 between now and March 7th, that’ll be the day of the event to celebrate and recognize these forty individuals, some of Chicago’s finest Latino professionals.

#37 – Jose A. Suarez

Lending a hand for disadvantaged clients

Age: 37

Title: Risk Management Consultant

Name of Organization: Assurance Agency


Jose specializes in property and casualty insurance with a focus on construction, real estate and manufacturing companies. Prior to Assurance, he worked at one of the largest insurance companies in North America where he helped develop insurance programs companies with international exposures.

Jose’s career originally began in immigration law as a paralegal. He worked primarily with the Latino community to help undocumented immigrants obtain legal status in the US. Through these efforts, he developed the language, skills and mindset to interact with a vast array of personalities and excelled in interpreting and translating legal and policy documents.

With over 14 years of experience in insurance, he continues to work closely with clients to fully understand their specific needs. Jose’s specialty works with Disadvantaged Business Enterprise (DBE), Minority Business Enterprise (MBE), Women Business Enterprise (WBE) and Veteran Business Enterprise (VBE) certified companies.

Born in the Humboldt Park area, he would be the first in his family to graduate from college and earned a Bachelor’s degree from Cornell College majoring in Political Science and Ethnic Studies with a minor in Religion.

Jose strongly believes in giving back to the community and serves on the board of the Norwegian American Hospital Foundation, Ensemble Español, is the Vice-Chair of the Hispanic Alliance for Career Enhancement and is actively involved with the Hispanic American Construction Industry Association (HACIA) and the Residential Home Builders Alliance (RHBA). Jose is also designated as a construction Risk and Insurance Specialist (CRIS), Associate in General Insurance (AINS) and Commercial Lines Coverage Specialist (CLCS).


Words of Wisdom:

“Being a great leader means being fearless in the face of adversity, ridicule, oppression and sometimes going against the consensus so that justice, equality and fairness can prevail.”

Meet LeShonne W. Segura – Latinos 40 Under 40 Class of 2018

Negocios Now is proud to present Latinos 40 Under 40’s Class of 2018. We’d like to showcase the 40 between now and March 7th, that’ll be the day of the event to celebrate and recognize these forty individuals, some of Chicago’s finest Latino professionals.


#36 – LeShonne W. Segura

Investing in Chicago’s principals to lead great schools.

Age: 31

Title: Manager, Program Investments

Name of Organization: The Chicago Public Education Fund


LeShonne currently serves as the Manager, of Program Investments at the Chicago Public Education Fund. There, she is responsible for The Fund’s in-role supports programs, which includes managing The Summer Design Program, Professional Learning Communities and other principal professional development efforts designed to improve public school performance across Chicago.

Prior to The Fund, LeShonne served as an administrator with more than 10 years of combined nonprofit, teaching, and school leadership experience. She began her teaching career with Teach For America as the Director of College Counseling in the Noble Network of Charter Schools. Most recently, she served as an Education Pioneer at New Schools for Chicago, and she was responsible for launching community engagement and advocacy work as the founding Director of Family and Community Engagement at Rowe Elementary School.

Passionate about urban education, LeShonne serves on the Noble Alumni Association Board, her alma mater. She is also a Chicago native and an alumna of Chicago Public Schools. She is a graduate of Amherst College in Massachusetts and holds a Bachelor of Arts in Sociology and has also received a Masters in Teaching from Relay Graduate School of Education.

In her free time, LeShonne enjoys exercising, reading, traveling, and exploring new restaurants with husband, Adrian, the Director of City Affairs at Illinois Network of Charter Schools, and their daughter, Amelie.


Words of Wisdom:

“Too often students of color hear ‘education is your ticket out.’ I challenge us to flip it. Education is your ticket into freedom, wealth and power.”

Meet Karina Sanchez – Latinos 40 Under 40 Class of 2018

Negocios Now is proud to present Latinos 40 Under 40’s Class of 2018. We’d like to showcase the 40 between now and March 7th, that’ll be the day of the event to celebrate and recognize these forty individuals, some of Chicago’s finest Latino professionals.

#35 –Karina Sanchez

Mentoring the next generation of leaders

Age: 26

Title: Diversity & Inclusion Associate

Name of Organization: Federal Reserve Bank of Chicago

Karina is a Diversity & Inclusion Associate at the Federal Reserve Bank of Chicago (FRBC) where she helps cultivate a culture of inclusivity and belonging through her leadership and oversight of the Bank’s Employee Resource Groups (ERGs). This past year, she served on the committee that lead the Bank’s first Future Leaders Program, a conference that raised awareness among high school/college students about the various opportunities in the Technology (IT)/Information Security (IS) space.

She holds an M.A. in Industrial/Organizational Psychology from Roosevelt University and a B.S. in Psychology and a minor in Women & Gender Studies from Loyola University Chicago (Go Ramblers!).

Her passion for D&I started at her Alma Mater where she was a student leader for underrepresented students under the Student Diversity and Multicultural Affairs Office. At Loyola, she was also involved in other leadership positions including the VP of the Latino Organization and a Residence Assistant.

As a daughter of immigrants and a first-generation college graduate, Karina understands the value of mentorship, access, and representation. She is very engaged in the community and shares her story of resilience in hopes of sparking inspiration in others. She serves as the Executive Vice President for Prospanica Chicago, sits on the Hispanic Alliance for Career Enhancement’s Young Professionals Board as the Professional Development Co-Chair, and serves on the Illinois Diversity Council as the Secretary and Young Professional Liaison where she is developing a resource group for millennials.

Outside of work and volunteering, Karina enjoys cooking vegan food, hanging out with friends, and practicing self-care.


Words of Wisdom:

“There is power in being vulnerable and sharing your story with the world.”

Meet David Romero – Latinos 40 Under 40 Class of 2018

Negocios Now is proud to present Latinos 40 Under 40’s Class of 2018. We’d like to showcase the 40 between now and March 7th, that’ll be the day of the event to celebrate and recognize these forty individuals, some of Chicago’s finest Latino professionals.

#34 – David Romero

Taking the lead to effectiveness

Age: 33

Title: Manager, Diversity & Inclusion

Name of Organization: United Airlines

David Romero, a Chicago native and U.S. Army veteran, is a Diversity & Inclusion Manager for United Airlines, where he is responsible for managing many of United’s diversity-focused national sponsorships and talent strategies.

Prior to United, David spent several years in the U.S. Army as an Infantry Officer, reaching the rank of Captain. He has extensive leadership experience, having led units of up to 200 Soldiers both in the United States and in international conflict zones. While deployed overseas, he gained extensive international experience as a part of NATO and working with the United Nations during peacekeeping operations in Kosovo.

David is a graduate of the U.S. Army Basic Officer Leader Course, Infantry Officer School, Airborne School, and Air Assault School. He also has several years of experience in corporate, working for Accenture, KPMG, and W.W. Grainger, in human resources, with a focus in leadership, talent, and organizational effectiveness.

David has attended the University of Illinois at Chicago and DePaul University, where he received his undergraduate and graduate degrees. He holds his Professional in Human Resources Certification from HRCI as well as his Certification in Project Management from Northwestern University. Having a strong passion for continuous learning, he is currently attending Northwestern University working towards a Certification in Communications and Business Writing.

David currently serves as the Co-Chair of Professional Development for the Hispanic Alliance for Career Enhancement’s Young Professionals Board and is actively involved in the Hispanic Community on a local and national level.


Words of Wisdom:

“Enjoy the moment but also be restless, with your eye always on a goal you are striving to obtain.”