Nicado Publishing opens “Who’s Who” platform to businesses nationwide

By Migdalis Pérez

Negocios Now takes a new step in its mission to identify who’s who in Latino business across the United States, home to more than 4.7 million Hispanic-owned enterprises.

As part of its national expansion strategy, Nicado Publishing has opened registration to Latino businesses nationwide through its digital platform

Until now, the Who’s Who in Hispanic Business website was used exclusively to collect nominations for its annual edition and signature gala in Chicago. With this new initiative, companies can now submit their information directly at NegociosNow.com/whoiswho, with the opportunity to be featured on Negocios Now’s digital platform, in collaboration with its sponsors.

The goal of this initiative—first announced in the annual Who’s Who edition and gala—is to expand the production of business content and strengthen Negocios Now’s position as the leading publication covering Latino business on a national scale.

While we are proud to have been Chicago’s Latino Business Publication for 18 years, we are equally excited to see Negocios Now expand nationwide—an expansion fueled by the entrepreneurial spirit that defines this city,” Nicado said.

Since its special edition in Dallas in 2010, Negocios Now has been covering the Hispanic business community across the U.S., earning over 25 national journalism awards for its reporting.

The expansion of the successful Latinos 40 Under 40™ program to cities such as New York and San Francisco has driven even more interest in the publication, including an increase in business registrations on the Who’s Who platform.

“In the pages of Negocios Now, we feature everyone from startups and small businesses to companies like Grupo O, which has generated a billion in revenue. We highlight opportunities, connect businesses with resources, and celebrate extraordinary achievements,” said Clemente Nicado, founder of the publication.

“For years, we’ve been passionate about discovering who’s who in Latino business across the U.S. This initiative is a direct reflection of that passion”.

Nicado Publishing is redesigning its platform to enhance the reader experience.