Building Latino careers
Title: Director Of Marketing And Communications
Name of Organization: Hispanic Alliance for Career Enhancement
Vanessa Valentin is director of marketing and communications at the Hispanic Alliance for Career Enhancement where she focuses on strengthening and expanding the organization’s mission and brand by sharing the stories of its members.
As a former reporter in Chicago’s Back of the Yards neighborhood, where she grew up, she told the stories of educators, politicians, and community leaders. There she was given an opportunity to manage the marketing efforts of The Gate newspaper and transitioned her career from journalistic storytelling to marketing storytelling.
Valentin is a boomerang to HACE, where she was once the strategic partnership manager. She also led marketing efforts at the Women’s Business Development Center and for BMO Harris Premier Services. She also works with various organizations to support small businesses via marketing workshops and coaching.
She has focused most of her career on supporting the professional development of students and professionals and was recognized as a Latina Brava by Latino Magazine in 2017 for her commitment to advancing Latinas through mentorship.
Her overall passion lies in empowerment, by providing individuals with the insights and access to resources that will equip them with the skills needed in their personal lives as well as in their careers.
WORDS OF WISDOM: “Don’t be afraid to create your own path and redefine success on your own terms.”