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Trina M. Fresco promoted to U.S. VP for Nielsen


 NEW YORK –  Nielsen announced that Trina M. Fresco is now vice president of U.S. Community Alliances, Events and Engagement. In this new role, Fresco will lead community collaborations with multicultural organizations across the country to increase Nielsen’s brand awareness with diverse consumers to help improve their participation in Nielsen panels and studies. She will continue to report to Cheryl Pearson-McNeil, senior vice president, U.S. Strategic Community Alliances and Consumer Engagement.

“Trina’s proactive and innovative approach to engaging with diverse communities has resulted in several meaningful collaborations that have long-term value for both Nielsen and our community partners,” said Pearson-McNeil.  “She not only thinks outside of the box, but Trina recreates parameters all together.”  She not only thinks outside of the box, but Trina recreates parameters all together.”

Fresco brings more than 15 years of experience to her new position. She joined Nielsen in August 2013 as the director of Midwest Strategic Community Alliances, Events and Engagement. Prior to Nielsen, she spent six years as vice president of operations for smarTECHS and nearly a decade as a national account manager in the polymer industry. Fresco is passionate about community service and is active on several boards and committees including the Chicago Foundation for Women. She is also involved with the Women in Nielsen (WIN) employee resource group as the Midwest co-chair of the Community Relations subcommittee.

Fresco is a graduate of Saint Xavier University where she received her Bachelor of Science. Trina  works at the Nielsen Chicago office.


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