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The Chicago White Sox Partner with Local Latino Artist in Preparation of Hispanic Heritage Month


CHICAGO – In celebration of Hispanic Heritage Month, the Chicago White Sox have teamed up with three local Latino artists to develop an exclusive line of items featuring new Xicágo White Sox designs.

Artists PheroSam Kirk and Liz Reyes created inspired looks to embrace the culture and represent the many Chicago Hispanics who love White Sox baseball. Fans will have various opportunities to take home some of the Xicágo items, which are only available at the ballpark.

The Phero-designed cap will be available beginning in September as the MLB Ballpark check-in item at the Revolution Brewing #SoxSocial Tap Room.

The artistic interpretation of Xicágo created by Sam Kirk will be showcased on T-Shirts during Hispanic Heritage Month.  Kirk’s design will be featured on Thursday, September 12 on Free T-Shirt Thursday, presented by Budweiser, for the first 10,000 fans (ages 21 and up) who enter the ballpark. Reyes’ Xicágo design will be showcased on shirts available only at the Chicago Sports Depot, the White Sox team store at the ballpark.

The team has a proud history of celebrating the Hispanic community throughout Chicago, from White Sox legends such as Luis Aparicio and Minnie Miñoso to its manager today Ricky Renteria, who is first-generation Mexican-American. More than half of the White Sox 2019 opening day roster included players of Latino descent.  This season, the White Sox in-park survey program found that 42 percent of the sell-out crowd on Cinco de Mayo self-identified as Hispanic, compared to our typical 25 percent in 2018.