Sofia McDowell: A Visionary Redefining Innovation in Marketing

Title: Director of Marketing

Organization: Unison Consulting Inc

Age: 33

Sofia McDowell has a proven track record of success in marketing leadership, with over a decade of experience navigating the complexities of private and public sector marketing. Her innovative approach, strategic mindset, and results-driven strategies have made her a trusted leader in the industry. Born and raised in Mexico City, she immigrated to Chicago at 12. Her multicultural background and unique perspective allow her to connect with diverse audiences and develop inclusive marketing strategies.

As Director of Marketing at Unison Consulting Inc, she leads the O’Hare International Airport Marketing Concessions Program, working closely with the Chicago Department of Aviation to implement impactful marketing initiatives for over 180 concessions. Since 1989, Unison Consulting Inc has been a leader in aviation consulting, serving more than 100 airports across the U.S., Canada, South America, and the Caribbean.

Beyond aviation, Sofia’s contributions to marketing are extensive. As the founder of Chicago Digital Media Marketing (CDMM), she has helped businesses strengthen their online presence and drive measurable growth. Her expertise has played a key role in national nonprofit campaigns focused on policy change in at-risk communities and innovative digital strategies for a wide range of clients.

Recognized as a Woman Making a Difference by Noticias Univision, Sofia is passionate about using technology to create opportunities for young professionals. She is also an accomplished writer, contributing regularly to South Side Weekly and  featured as an author in an anthology by Ars Communis. Currently, she is working on her first solo book, a guide designed to help small businesses leverage digital marketing effectively. Sofia McDowell is more than a marketing leader—she is a visionary redefining innovation and impact in the field.