A National Award-Winning Publication

Rocio García


Driven leader


Organization: Bimbo

Title: Senior Mgr National Distributor Dev.

City: Chicago

State: Illinois


Rocio Garcia credits the impact that HACE has had on her career because it serves as an ecosystem of inspirational, driven, Latino leaders with skills, abilities, and experience that a first-generation immigrant like herself needs.

As national director and chair for strategic planning at HACE, she considers the experience of working alongside and feeling the support of some of the strongest Latino minds priceless. During her four years as a national board member watching conversations of senior executives as they hurdle issues and push communities forward has taught her how to approach similar issues in her career.

She is a motivated and driven leader with over 15 years of marketing, operations, management, sales, and strategic planning experience who is passionate about the CPG industry and thrives on the fast-paced and competitive environment.

As senior manager for National Distributor Development at Bimbo Bakeries USA, and her previous job as Midwest Regional Manager, she is responsible for sales and management of category brands as well as trade planning, and financial and quantitative analysis.

She began her career at Solex Partners, a high-end culinary gourmet importer of products from Spain, and quickly became the leader in national sales. During that time she immersed herself in the world of fine dining and traveled with Michelin-starred chefs to visit producers of some of the finest Spanish food.

She then worked for Coca-Cola where she was Territory Manager of Large Accounts and lead her team for sales growth, product innovation, and excellence.

In 2018 she was recognized by Negocios Now as one of Chicago’s top 40 under 40 and a rising star among those 40.

She earned her bachelor’s degree from Northern Illinois University and is working on her MBA from the Quinlan School of Business at Loyola University.

She said it was important for organizations like HACE to recognize the next generation of leaders and to let them know what is possible.