Purple Group founder Laritza Lopez to receive “Latinas in Business Award”

Esteban Montero

Chicago, IL,  Laritza Lopez, founder and CEO of Purple Group, will receive the Latinas in Business Award during Negocios Now’s Gala Who’s Who in Hispanic Business to be held on July 19 at Fairmont Chicago Millennial Park.

The 9th Negocios Now Gala event will also present the Business of the Year and Community Champion Awards. Additionally, this year marks the introduction of the Small Business Award, highlighting the significant contributions of small businesses to the local and national economy.

  Based in Chicago, Purple Group is an award-winning independent advertising, marketing, and public relations agency with consulting roots. As the agency’s Chief Strategy and Creative Officer, Lopez has over 25 years of experience in diverse industries. 

    Laritza excels at providing strategic counsel to clients and leading the agency’s Path to Insight process to craft informed strategies and breakthrough creatives.

    Lopez’s influence transcends borders, with an impressive track record of building brands, pioneering new markets, and elevating business sectors on a global scale. Her successful management of enterprises in Canada, Europe, Latin America, and the United States showcases her adeptness at business development and marketing infrastructure.

     A graduate of Loyola University Chicago with a Bachelor of Business Administration in Marketing and Management, complemented by a minor in Communications, Lopez firmly believes in the power of continuous learning. She has participated in the Harvard School of Business Summer Venture in Management Program and remains committed to staying abreast of industry advancements through conferences, engagements, and self-directed learning.

      Recognized for her outstanding contributions, Lopez has been featured in prominent publications such as Crain’s Chicago Business and Entrepreneur’s Startup Magazine. She has been honored as one of the 50 Most Influential Latinos in Chicago, as a Business Leader of Color by Chicago United, and recognized by the City of Chicago with a BCPA Digital Excellence Award, a testament to her unwavering commitment and exceptional leadership.

    Under Lopez’s leadership, Purple Group has earned an excellent reputation and received numerous industry recognitions. These include the prestigious Golden Trumpet Award and the Gold Quill Awards from IABC. Purple Group’s innovative public awareness campaigns have garnered widespread acclaim, including emergency preparedness, COVID-19, lead, the United States Census, teen sex education, and tobacco.

    With her unwavering commitment to excellence and visionary leadership, Lopez continues to redefine the landscape of strategic marketing and communications. Her notable achievements include pioneering campaigns that have elevated brands and contributed to social causes and community well-being.