Industry Lead, Consumer Packaged Goods
Entity: Facebook/Global Marketing Solutions
Pablo Merheb is Industry Lead in Global Marketing Solutions at Facebook. His team is responsible for helping brand-building organizations integrate Facebook’s family of apps and services with the consumer packaged goods industry. Pablo helps serve on the leadership team for the Facebook Chicago office. He co-leads Latin@ Chicago Facebook’s Latino/Hispanic ERG group and is actively involved in recruitment. Prior to joining Facebook, Pablo served as a marketing executive at PepsiCo. Career highlights include launching a sub-brand of Tostitos dips, leading the repositioning efforts for the Lay’s Kettle Cooked brand, and managing the Super Bowl XLIV activation for Tostitos.