A National Award-Winning Publication

Paula Gentil


Headline: Digital transformer


Organization: Johnson & Johnson

Title: VP Head Strategy, Operations & Partnerships – Office of Digital Innovation

City: Atlanta

State: Georgia


Throughout Paula Gentil’s career over the last 15 years, she found the best opportunities in relationships and gained solid experience in the Brazilian and American Healthcare and Life Science industry.

She uses her knowledge working with topics such as innovation, sales, digital strategy, business development, advocacy, and public policies in her role as vice president and head of strategy, operations, and partnerships in the Office of Digital Innovation at Johnson & Johnson.

While she now has the opportunity to promote true digital transformation in the largest healthcare company in the world, her background includes serving as vice president of business development and market intelligence for Brain4care, a med-tech company that develops a SaMD, cloud-based, FDA cleared non-invasive medical device that monitors variations in intracranial pressure.

She has deep professional ties in both her native Brazil and the United States. She has served as chief executive officer at Escala, a Saas workforce management platform in Sao Paulo, and served as operations, partnerships, and innovation manager at Albert Einstein Hospital system in Sao Paulo. There she led Einstein’s innovation to develop the largest entrepreneurship and innovation ecosystem in Brazil.

In addition, she used her strategic planning, digital innovation and technology, consulting advocacy, and regulatory and business development for the Brazilian Medical Association.

She graduated from the University of Minnesota with a bachelor’s degree in genetics and cellular biology. She played volleyball for the school and was a four-time All-American and played professionally for a short time. She earned her MBA in Healthcare management from Insper Instituto de Ensino e Pesquisa in Brazil and an executive MBA from FGV – Fundação Getulio Vargas in Brazil.

She said organizations like HACE are important for people who do not have family or support systems in place because they come from another country. She believes HACE is beneficial because it provides a network that connects people so they can share similar challenges and experiences and provide each other with the tools and an environment to survive.