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Paco Collective Chosen As Agency Of Record For Pork & Mindy’s


Hispanic News Agency —

CHICAGO – (HINA) –  PACO Collective (PACO) is joining forces with Pork & Mindy’s to create memorable moments surrounding food, music, and art across Chicagoland and nationwide.

Pork and Mindy’s is a Creative BBQ concept with a host of offerings including a line of high-quality, slow-smoked meats, barbecue sauces, and ‘sangwiches’ – all of which are offered in their restaurants and food hall locations throughout Chicago and Minneapolis.

A rigorous growth strategy is also in the works with restaurants opening in several markets across Chicagoland in addition to Denver over the next few months. Their retail range is also set to soon launch in grocery stores both locally and nationwide. Founders Kevin Corsello, who serves as CEO, and Executive Chef and Food Network Star Jeff Maurobelieve their fast-casual restaurant concept is a perfect place to bring people together and give them something better. With this partnership PACO is consulting on creative advertising, public relations, and overall strategy for the thriving brand.

“PACO is thrilled to be chosen as Pork and Mindy’s agency of record,” said PACO CEO and Co-Founder Ozzie Godinez. “There was an instant trust and mutual respect when we learned that we share the goal of creating something great that people want to be a part of.  We’re honored and excited about this partnership.”

Base in Chicago,  PACO Collective is an award-winning cross-cultural agency that empowers brands to transcend cultural boundaries in today’s “minority majority” market. PACO is a full-service agency offering public relations, marketing, and digital and creative services

PACO’s work will begin with a comprehensive undertaking of a go-to-market strategy that will include digital, social, promotional and experiential efforts, in addition to retail and event planning for new location openings and upcoming product launches.

“It was PACO’s diligence, professionalism and respect for each other’s work that won us over,” said Pork & Mindy’s Founder and CEO Kevin Corsello. “We’re looking forward to working with a team that shares the same passion for their work as we do for ours.”

 Pork & Mindy’s is a creative BBQ concept led by Founder Kevin Corsello and Executive Chef and Food Network star Jeff Mauro. Together, they began shaping a vision for a brand that, at its core, would satisfy “the holy grail” of experiences and do what food, music and art has always done: bring people together.

Feeling homesick for quality BBQ, Corsello dreamed of this “holy grail” and joined forces with long-time friend and Emmy-nominated Celebrity Chef Mauro, turning this dream into a reality. Just two Italian kids from Chicago who are happiest behind a grill or slow-smoker.

With one-of-a-kind flavor profiles using natural, simple ingredients free of hormones and antibiotics, Pork & Mindy’s meats are slow-smoked to create the perfect texture, and layered with signature sauces and toppings, creating sandwiches unlike anywhere else. In addition to its Wicker Park flagship location, the concept is expanding nationwide, with plans to open 50 locations by 2020.

  “PACO is committed to working with brands that want to embrace the changing dynamics of American life and are invested in creating meaningful connections with consumers through cultural messaging and insight”, said Godinez.

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