New platform launches to make Google Ad grants easier for nonprofits
NEW YORK, March 3, 2026 — Ad Grants Pilot, a product developed by Givepact, has introduced a new platform aimed at simplifying access to and management of Google Ad Grants for nonprofit organizations.
The initiative aims to remove many of the technical and administrative barriers that have prevented smaller organizations from benefiting from the program.
Through Google for Nonprofits, eligible nonprofits can receive up to $10,000 per month in free Google Search advertising in more than 185 countries. However, despite its potential impact, the program’s compliance requirements, account management rules, and ongoing optimization demands often overwhelm organizations with limited staff and digital marketing expertise.
The new platform seeks to simplify that process, giving nonprofits a more practical path to increasing their visibility, fundraising, and community outreach online.
According to Google’s 2025 Impact Report, roughly 300,000 of an estimated 10 million nonprofits worldwide participate in Google for Nonprofits, meaning the vast majority of eligible organizations have yet to tap into the program’s resources. For those that do, the results can be significant: the M+R Benchmarks report found that effective use of Google Ad Grants can generate more than $15,000 per year in direct donations.
Ad Grants Pilot was built to address that gap
After completing a private beta with 13 nonprofit organizations, Ad Grants Pilot is now available to eligible nonprofits worldwide. Founded by nonprofit marketing veterans Steven Aguiar and Alicia Cepeda Maule, the platform combines automation, AI, and hands-on support to handle the operational side of Google Ad Grants — from initial setup to ongoing compliance — in a way that reflects how nonprofit teams actually operate.
“After more than a decade in nonprofit digital marketing, I kept meeting teams that knew Google Ad Grants existed but couldn’t get past the starting line — the application process, the campaign setup, the ongoing compliance requirements,” said Aguiar, the CEO.
“Running Google Ads well is a specialized skill, and most nonprofits don’t have that on staff. Ad Grants Pilot was built to handle that complexity so organizations can benefit from the program without needing to become search marketing experts.”
Ad Grants Pilot uses AI to bring professional-grade Ad Grants management within reach of nonprofits that lack the budget for an agency or the capacity to manage the program in-house. For those already working with agencies, the platform complements rather than competes — handling the operational complexity so partners can focus on strategy and impact.
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