Negocios Now opens nominatios for Latinos 40 Under 40™ in Los Angeles

Launched in Chicago in 2015, Latinos 40 Under 40 has also been celebrated in New York City and the San Francisco Bay Area.
Jasmine Nuñez, Paula Cevallos, and Martin Encina-León were honored as part of the San Francisco Bay Area Class of 2025 during the celebration event held on May 29 at the Computer History Museum in Silicon Valley.

Negocios Now staff

Los Angeles, July 25 – Negocios Now brings its acclaimed Latinos 40 Under 40™ program to Los Angeles, marking another milestone in the initiative’s continued expansion along the West Coast following its successful launch in the San Francisco Bay Area last year.

“Expanding to the second-largest city in the US is an exciting challenge,” said Clemente Nicado, Publisher of Negocios Now. “We know that Latino leadership is present across all industries, and these talented individuals deserve recognition for their achievements and contributions.”

In 2025, Negocios Now plans to host Latinos 40 Under 40™ editions and events in at least five major U.S. cities as part of its ongoing nationwide expansion.

As in Chicago and the San Francisco Bay Area, BMO will be the primary sponsor of the first Latinos 40 Under 40™ in Los Angeles.

Since its launch in Chicago in 2015, Negocios Now has honored 680 young professionals, including past classes in New York and San Francisco. As part of its West Coast expansion, the publication will increase its production of original content focused on Latino businesses and introduce customized special editions.

Nominations for Los Angeles are open at Latinos40under40.com. The deadline is September 5, while the celebration is planned for the fall. 

About Negocios Now

Negocios Now is an award-winning national publication focused on Hispanic business and leadership. Founded in 2007 by journalist and publisher Clemente Nicado, the publication has become a trusted voice for highlighting the achievements and challenges of Latino entrepreneurs and professionals across the United States. With special editions such as Who’s Who in Hispanic Business, Latinos 40 Under 40™, and Los 26 de la 26, Negocios Now celebrates the diversity, talent, and economic impact of the Latino community. Headquartered in Chicago, the publication has expanded its presence to major markets including New York City and the San Francisco Bay Area, and reaches a national audience through print, digital platforms, and in-person events.