Negocios Now launches a TV news segment to broaden its audience

By Migdalis Pérez

Nicado Publishing, owner of Negocios Now, the multi-award-winning publication dedicated to the Hispanic business community in the United States, has taken a step forward in its expansion strategy by launching its first TV news segment.

This new project is part of the company’s efforts to diversify its content formats, reach a broader audience, and establish itself as an essential source of information for Hispanic entrepreneurs nationwide.

The program, which will be broadcast through Negocios Now’s digital platforms, will offer relevant news, exclusive scoops, success stories, and announcements of executive promotions, among other vital topics for the Latino business community.

Clemente Nicado, publisher of Negocios Now, emphasized that this launch reflects the company’s strong commitment to the Hispanic community: “Since our inception, our mission has been to provide valuable information to Hispanic entrepreneurs not only in Chicago but throughout the United States. With this TV format, we are taking another step toward that goal, ensuring that our community has the tools to thrive in an increasingly competitive economic environment,” Nicado stated.

The publisher highlighted the importance of leveraging the audiovisual format to connect with a broader audience, especially those business owners seeking inspiration and resources in their language. “This new format will allow us to resonate with a diverse audience and expand our influence in key markets beyond Chicago,” he added.

Nicado also underscored the importance of being present on all possible platforms in today’s fast-paced business environment. “The TV format allows us to reach Hispanic business owners and entrepreneurs in a visual, immediate, and direct way, making high-value content more accessible and engaging,” he concluded.