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Mauricio Ramirez: Brand builder

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Cultural marketer

Mauricio Ramirez

Age: 29

Title: Brand Manager Corona

Name of Organization: Constellation Brands

In his job for Constellation Brands, Mauricio Ramirez manages Corona’s innovation pipeline and leads various multicultural marketing initiatives.

He was born and raised in Managua, Nicaragua, the oldest of four siblings. At age 16 he started his first business, offering social media services to local Nicaraguan companies.

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Due to health challenges, he relocated to the United States in 2010, after graduating from high school. He started undergraduate studies at Miami Dade College and transferred to the University of Richmond in Virginia, where he obtained a bachelor’s degree in business administration in 2014.

During college he had two brand management internships, one at Compañía Cervecera de Nicaragua and the other at Altria. After graduation, he joined Altria full-time in January 2015. His career has focused on brand building, storytelling, and innovation, delivering authentic experiences through product innovation and highly targeted marketing campaigns.

In 2019 he joined Constellation Brands as an associate brand manager for Corona, leading all Hispanic-focused marketing initiatives. In 2021 he was promoted to Corona brand manager.

In 2020 Ramirez received an MBA from The University of Chicago Booth School of Business. His studies were focused on strategy, finance, economics and marketing.

In his free time, he enjoys watching soccer and cruising Chicago trails on his bike. In the last two years he has raised over $10,000 dollars to support the Children’s Cancer Research fund through their annual Great Cycle Challenge. This year he plans to ride 550 miles in September to raise over $6,000. This August he plans to participate in the Chicago Olympic Triathlon.

WORDS OF WISDOM: “As an immigrant you are in a constant battle against the impostor syndrome. You got to use those doubts to fuel your fire and keep proving yourself wrong”

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