Brand storyteller
Age:34
Organization: SC Johnson
Title: Ecommerce Marketing Manager
City: Chicago
State: Illinois
A go-getter with a make-it-happen attitude, Marvin Salazar’s background in brand management, sales, and commercialization experience across several industries is matched only by his consumer-obsessed storytelling.
Since joining the multinational company, SC Johnson in 2018, he has used this ability as a storyteller and his diverse background in innovation and brand equity roles to create impactful campaigns and initiatives for several divisions. His efforts yielded great results for the company.
He serves as the Ecommerce Marketing Senior Manager leading the marketing strategy for the e-commerce business across brands. His focus is on search strategy, assortment strategy, and social media and commerce strategy.
He earned his MBA from the Krannert School of Management at Purdue University, using his knowledge to serve as a sales team leader at Dell Technologies. He led the relationship with the largest company account.
Before Dell Technologies, he worked for Procter & Gamble as a Regional Marketing Manager developing and executing marketing plans for several brands covering Latin-American Markets and the Caribbean. To do so, he tapped into the experience he gained as he earned his bachelor’s degree in finance at Universidad Latina de Panamá.
At SC Johnson, he is the chair of INSPIRA, the global Latinx/Hispanic ERG, and helped remodel the group’s vision and strategic ambition. Under a new structure, he leads a pathway to elevate INSPIRA as a platform that provides resources to its members and generates value for the organization to support diversity, equity, and inclusion. The focus is on elevating the community, driving organizational change, and creating business opportunities.
Similarly, he looks at HACE as a critical partner to ensure the advancement of the next generations of Latino leaders. With a lack of Latino representation in leadership positions in corporate America, HACE’s role is critical for organizational change to advance Latino representation.
He believes HACE serves to open the door to the next generation of leaders by complementing and highlighting from the outside the great work Latinos are doing within organizations.
