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Lisette Martinez


Spreading technology in the Midwest

Lisette Martinez

Age: 37

Title: Vice President of Sales

Organization: Comcast

In her role, Martinez oversees the company’s 36 Xfinity stores, indirect retail, sales operations, third-party branded partner retail, and multi-dwelling units throughout the Comcast greater Chicago region, which includes Illinois, northwestern Indiana, and southwestern Michigan.

Martinez began her career in the consumer electronics industry and rose through the ranks at large big-box retailers. Since joining Comcast in 2013, Martinez has served in an array of roles, the latest being senior director of retail. In that job, she and her team led the company’s retail transformation in the region, developing and maturing some of the company’s first local Xfinity retail stores and contributing to the company’s national retail operations and processes.

Martinez has served on the board of the Computing Technology Industry Association, is a member of Women in Cable Telecommunications, and serves as the executive sponsor for Greater Chicago Unidos, an employee resource group providing leadership opportunities, professional development, and service to multicultural communities. A native of Chicago’s Little Village neighborhood, Martinez and her family live in Chicago’s west suburbs.

Words of wisdom: What we do matters. Regardless of industry, position, or background, we can touch the lives of others. That realization gives power to how you show up in all you do.

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