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Jonathan Macedo: New cooking leader


New cooking leader

Jonathan Macedo

Age: 19

Title: Owner

Name of Organization: Peke’s Pozole Restaurant

Although only 19, Jonathan Macedo is already the owner of one restaurant, Peke’s Pozole, and is working on another.

Peke’s Pozole started as a small business in the living room of his home when he was 12. Now it’s a South Side restaurant in Chicago.

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Macedo not only runs and manages Peke’s Pozole with the help of his great employees, but he also attends DePaul University and is about to open a second business, Las Toxicas, with a partner.

He says he is new to “this whole business thing” considering he and his family have been in the industry for only about four years. His mother started the business and then passed it to him. He knows every position in the restaurant and has been managing it from the backend for years.

There will be more locations for Peke’s Pozole. The family purchased a property and is waiting on city permits in order to begin remodeling.

“You never know what will happen if you don’t try. Sin miedo al éxito”


Negocios Now is the Hispanic Business Publication in Chicago with National Distribution founded by Clemente Nicado, former International Correspondent and one of the founder of HOY, the Chicago Tribune Hispanic daily newspaper. 

Negocios Now is currently the only Hispanic business publication in Illinois. It is now distributed nationally in digital format.

The publication reaches out thousands entrepreneurs with its print publications and digital platform We inform Latino businesses on good business strategies. We connect companies that offer B2B services through our networking events. Negocios Now has receive more than 20 national awards from the National Association of Hispanic Publications, and a “Peter Lisagor Award” for General Excellence in 2012.