Making space for creators
Title: Head of Sales Strategy and Programs
Johanna Lara is a media and tech executive focused on building teams and systems that deliver compounding growth for organizations. Currently, she is the head of sales strategy and programs for YouTube BrandConnect, responsible for developing strategic programs between advertisers and global content creators. In her role, she oversees partnership deals and revenue operations to increase monetization for creators on the platform. Her expertise in TV, digital, and social marketing helps top agency partners and clients drive ROI and structures full-service capabilities.
With over a decade of industry experience, Lara spent time in various sales and marketing roles at premiere media conglomerates such as NBCU Comcast, Univision Communications, and CBS Television stations, advancing partner business objectives, negotiating commercial deals, and accelerating growth.
Lara is a co-founder of Latinos in Tech Chicago, working to empower Latino leaders in the space. She also serves as a co-chair for the equity, inclusion, and belonging committee at She Runs It, infusing inclusion into programs and fostering community among its members. She is committed to the advancement of underrepresented talent through mentoring the next generation of leaders within both organizations.
She holds a bachelor’s degree from the University of South Florida and a certificate in strategic execution from Harvard Business School Online. In her second job as mom, Lara enjoys spending time with her husband and 3-year-old son while maintaining her dedication to health and wellness.
Words of wisdom: What we know matters, but who we are matters more. -Brené Brown