Jessica Garza: Elevating Brands Through Storytelling and Strategic Impact

Title: Senior PR Account Executive

Organization: PACO Collective

Age: 38

Jessica Garza is a seasoned digital marketing and communications strategist with more than a decade of experience leading integrated marketing, public relations, and digital initiatives that drive measurable growth. With nearly ten years dedicated to PR and communications management, she has successfully delivered campaigns that elevate brand visibility, deepen audience engagement, and strengthen long-term brand trust.

As Senior PR and Social Media Strategist at PACO Collective, she leads account strategy, manages client relationships, and executes cross-channel communications initiatives that strengthen brand visibility, increase engagement, and achieve growth objectives. Her portfolio includes work with major brands such as BMO and the Chicago White Sox, reflecting her ability to deliver results at scale without sacrificing authenticity. She executes high-impact campaigns with precision while ensuring clients’ voices remain authentic and culturally relevant.

Her career spans hospitality, entertainment, and community-focused organizations, where she has built a reputation for strategic event planning, multicultural engagement, and cultivating trusted relationships across media and diverse audiences. As a proud Mexican American born and raised in Chicago, Jessica’s work is deeply rooted in strengthening community initiatives and amplifying authentic voices.

A graduate of Columbia College Chicago with a degree in Journalism, she built her career on the power of storytelling and impact-driven communication. Her professional journey includes serving as a publicist with Universal Music Group, a production assistant for major Chicago radio stations including WGCI and KISS FM, and nearly five years in the nonprofit sector advancing restorative justice initiatives within Chicago Public Schools.

Jessica’s work sits at the intersection of brand growth and community empowerment. She remains committed to elevating voices that often go overlooked, and setting a new standard for authentic, impact-driven communications.