Felipe Díaz-Arango:  Shaping Messages with Multicultural Insight

Negocios Now

Felipe Díaz-Arango is a creative strategist and leader with over a decade of experience in shaping impactful messaging for a wide range of organizations. As the Head of Strategy and Inclusion at PACO Collective, he oversees the development of both mass-media and digital advertising campaigns for prominent clients, both locally and nationally. Drawing from his extensive expertise in multicultural insights and consumer journeys, Felipe has become a key figure in driving innovative campaigns that connect with varied, complex demographics.

In recognition of his remarkable work, Felipe was named a 2024 CRAIN’s Chicago 40 Under 40 honoree, a prestigious acknowledgment of his contributions to the advertising and communications industries. His past roles include serving as Associate Director of Strategy at AlmaDDB, where he played a crucial role in delivering award-winning campaigns for major organizations such as MolsonCoors and McDonald’s. 

Originally from Colombia, Felipe is fluent in Spanish, which has further enhanced his ability to bridge cultural divides and create authentic connections in the marketing world. His solid academic background from the University of Chicago has also provided him with the foundation to thrive in his career, equipping him with a strong understanding of business strategies. Through his work, he continues to demonstrate his commitment to inclusivity, multiculturalism, and innovative thinking in the world of advertising. Undoubtedly, he remains an influential figure in shaping how brands communicate with diverse audiences, proving that inclusion is at the heart of effective strategy.

Words of Wisdom

“Our little habits support us more than any big heroic effort.   Get a tiny victory each day, be gratef”l for those around you, and watch how things work themselves out.” Felipe Díaz-Arango