Elizabeth Fernandez: “Redefining Success for Modern Therapists”

Title: Founder & CEO
Organization: Business Coach for Therapists | Podcast Host
Age: 30

Liz Fernandez is a Licensed Marriage and Family Therapist, entrepreneur, and founder helping therapists build financially sustainable practices through ethical marketing and modern online visibility.

The daughter of immigrant farmworkers, Liz grew up witnessing firsthand the realities of hard work and economic sacrifice. While still in graduate school during the pandemic, she began creating content online simply to support her community of therapists. Through those conversations, she recognized major gaps in the mental health field—particularly for Latino professionals navigating visibility, income disparities, and access to sustainable career paths.

Using her stimulus check to fund the early stages of her company, Liz turned that grassroots effort into a mission-driven business focused on bridging the income gap therapists face nationwide.

What began as sharing guidance online quickly evolved into a national platform serving therapists who want to build sustainable private-pay practices while continuing to serve their communities. Through her Six Figure Therapist platform—including a content program and podcast—Liz has helped hundreds of therapists increase their income and build practices that support both their impact and financial well-being.

In just five years, Liz grew her company into a seven-figure business, emerging as a leading voice advocating for financial sustainability and greater economic opportunity within the mental health profession.