Canela Media reinvents streaming with CANELITAS

Negocios Now Staff

NEW YORK, November 5, 2025 — Canela Media, a leading multicultural media and technology company, announced today the launch of CANELITAS, a new short-form content destination debuting this month on Canela.TV Designed for today’s fast-paced audiences, CANELITAS delivers quick, engaging entertainment through micro-episodes featuring some of Canela Media’s most popular titles and beloved classics.

In its Phase I rollout, CANELITAS will feature short-form adaptations of fan-favorite novelas, series, original movies, and Mexican film classics, all created using AI-powered production tools. These micro-episodes will live in a dedicated CANELITAS hub within Canela.TV, as well as on YouTube, with teasers promoted across Canela Media’s extensive social media and YouTube ecosystem to drive audiences to full micro-seasons on the platform.

CANELITAS introduces two first-to-market innovations designed to enhance both audience engagement and brand experiences. AI-Enhanced English Dubbing will allow younger Latino audiences to enjoy micro-episodes from Canela’s Exclusive Mexican Classics Library in English for the first time. Using advanced AI technology, the dubbing process synchronizes voices and lip movements with remarkable precision, preserving the integrity of the original performances while expanding accessibility and reach.

AI-Driven Virtual Product Placement integrates branded products directly into select CANELITAS titles, offering companies innovative ways to engage audiences within premium storytelling environments. This approach provides brands with a seamless and immersive method to connect with viewers while supporting the creation of high-quality content.

“CANELITAS is a natural next step in our mission to redefine streaming through innovation and accessibility,” said Isabel Rafferty Zavala, Founder and CEO of Canela Media. “By combining advanced AI tools with the timeless appeal of our most loved content, we’re creating a faster, smarter, and more dynamic viewing experience that connects with audiences wherever they are — while giving brands entirely new ways to engage.”

Brand partners will receive premium visibility and advertising priority across the CANELITAS experience, including a branded homepage, priority pre-roll inventory, co-branded banners, and cross-platform promotional placements throughout Canela Media’s ecosystem.

Founded with a focus on innovation and technology, Canela Media offers a diverse portfolio of audience solutions designed to reach U.S. Hispanic audiences at scale with precision and relevance. Its free streaming platform, Canela.TV, provides culturally authentic content on-demand (VOD) and via live channels such as Canela Music, Canela Kids, and Canela Deportes, alongside an extensive library of novelas and Mexican film classics.

Canela Studios, the company’s in-house creative and production division, develops original content and produces branded solutions for partners seeking to connect with Hispanic audiences in meaningful ways. The studio works closely with brands to seamlessly integrate storytelling and messaging, producing high-quality Canela Originals and other exclusive content.

Club Canela, a first-of-its-kind in-app streaming rewards program, incentivizes viewers to engage with content while offering brands exclusive opportunities to interact with their audiences. The program allows audiences to earn points for watching, sharing, and engaging with content, creating a highly engaged and loyal viewership base.

Through Canela Audience Solutions, the company leverages proprietary and exclusive data to deliver advanced OTT-first audience targeting, providing brands with more scale, accuracy, and precision in reaching highly engaged Hispanic audiences. Canela Media’s extensive reach across premium OTT partners and Spanish-language digital platforms, combined with its proprietary data, enables advertisers to reach customized audiences both within and beyond the Canela ecosystem.

With the launch of CANELITAS, Canela Media continues to push the boundaries of streaming innovation, combining AI technology, culturally relevant storytelling, and cutting-edge audience engagement solutions. The new platform exemplifies the company’s commitment to providing smarter, faster, and more accessible entertainment for Hispanic audiences while delivering meaningful opportunities for brands to connect in the evolving digital landscape.

Based in New York City, Canela Media is one of the fastest-growing Media companies in the US with 68 unique visitors to its platform.