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Canela Media names Julieta LaMalfa as CFO


Prior to joining Canela Media, LaMalfa spent more than six years as Director at Stout Risius Ross, where her responsibilities included developing financial models to quantify and assess lost profits and company value.

She previously held leadership positions at Grant Thorton LLP and Huron Consulting Group, serving clients operating in the manufacturing, telecommunication, healthcare, energy, and financial services industries.

According to Canela Media founder & CEO Isabel Rafferty, LaMalfa was brought on board “to drive unparalleled growth and expansion,” as someone “with experience in rapidly scaling businesses.”

Earlier this year, the company hired Mario Torres to launch the Canela Music division and Germán Palomares Salinas as Country Manager/VP of Sales in Mexico.

The company launched streamer Canela.TV in May 2020 and the 30-minute live Spanish-language weeknight newscast “Canela News” in March 2021.

Julieta was selected this year as a Negocios Now’s 50 Most Influential person of the year.


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