Atlanta, the Next Epicenter of Latino Business Power in the U.S.

Negocios Now 

For three days, Atlanta will become the capital of Latino business with the celebration of the 46th National Conference of the United States Hispanic Chamber of Commerce (USHCC).

The conference, which gathers more than 2,000 entrepreneurs and corporate leaders from across the country, will take place from September 21 to 23 at the Hyatt Regency in downtown Atlanta, located on the iconic Peachtree Street.

Each year, this event hosts the most influential Hispanic business owners, corporate executives, and industry experts from across the nation. Its main goal is to inspire and empower attendees by offering networking opportunities, mentorship, educational workshops, impactful keynote speeches, and training sessions.

“Negocios Now (NN) has been a media partner of this event for nearly 18 years. For me and our team, it’s a great honor to continue collaborating with this conference that celebrates and drives the enormous impact of Hispanic small businesses on the U.S. economy,” said Clemente Nicado, publisher of NN.

Recognized as a catalyst for the growth of new business opportunities, the event’s program includes discussions on fundamental topics such as business growth, potential, and the future of American enterprise; Latinas in leadership; the evolution of e-commerce; and leveraging artificial intelligence for small business growth.

The conference will also cover critical areas like transportation and its role in small business success, income diversification through innovative funding strategies, securing corporate contracts, the supplier marketplace, workforce talent realignment, and Puerto Rico’s economic future.

Attendees will explore opportunities unlocked by international trade, tariffs, and the USMCA (United States-Mexico-Canada Agreement). Additionally, they will examine the rise of streaming and how small businesses can benefit from the emerging entertainment economy.

Alongside panel discussions, participants—including business owners, entrepreneurs, and organizations—will have the opportunity to showcase their products and services in the Plaza Mercado, a vibrant expo space designed to connect professionals, community members, and industry leaders in the conference’s dynamic environment.

As vendors, participants in Plaza Mercado will gain direct exposure to hundreds of potential clients and partners, a platform to showcase their brand, products, and services, and opportunities to network with other businesses and community influencers—ultimately generating leads, sales, and lasting connections.