Adrian Piñon
Social Media Success Through Authenticity
Title: Founder
Organization: Planet Mezcal
Age: 31
Adrian Piñon is a dynamic serial entrepreneur and social media professional with a proven track record of launching successful startups across multiple sectors. Adrian is a first-generation American and the first in his family to graduate from college, earning Dean’s Honor Roll recognition. He is the founder of Planet Mezcal and currently serves as a Social Media Analyst for the Department of Health Care Services.
Before college, Adrian worked in the agricultural fields of Fairfield, California, where he developed the resilience and work ethic that continue to fuel his career. This early experience taught him the value of hard work, a lesson that remains at the core of his success.
Throughout his career, Adrian has founded and led startups in mobile apps, e-commerce, and social media consulting, winning several startup pitch competitions along the way. As a recognized expert in digital marketing, he has managed over $1 million in social media advertising campaigns for clients. He has also created countless organic viral campaigns for himself, including one video that has surpassed 5 million organic views.
His latest venture, Planet Mezcal, celebrates authentic mezcal culture while supporting Latino-owned brands through social media marketing. Adrian hosts monthly Instagram Live sessions where he and brand representatives educate audiences about mezcal and agave. He partners with restaurants, organizations, and event venues to amplify the mezcal they carry through engaging content across Facebook, Instagram, Snapchat, YouTube, and TikTok. Adrian also partners with mezcaleros in Mexico to launch exclusive small-batch releases. Planet Mezcal ensures that 25% of sales from these special releases go directly to the collaborating mezcalero families.
Through Planet Mezcal, Adrian is empowering underrepresented Mexican brands, helping them grow their sales and visibility. His work directly supports families and rural communities in Mexico, a deep mission for the serial entrepreneur from East Palo Alto, California.
