20th Anniversary campaign marks new era for Negocios Now

By Esteban Montero, Negocios Now

CHICAGO — Negocios Now has announced details of its 20th Anniversary Campaign, unveiling a series of initiatives that will include a new digital platform, special editions, expanded multimedia content, a national Latinos 40 Under 40 event, and the inaugural Negocios Now Golf Classic.

The yearlong campaign, which runs through July 2027, is designed to celebrate two decades of covering, connecting, and recognizing the Latino business community while positioning Negocios Now for its next stage of growth and national expansion.

The campaign was launched several weeks ago during the publication’s annual Who’s Who in Hispanic Business Gala, which attracted more than 300 business leaders, executives, entrepreneurs, and community representatives to Beau Chateau, a Latino-owned property.

At the center of the anniversary initiatives is a new digital platform that will enhance the reader experience while providing Negocios Now with a stronger foundation to expand its national reach and coverage of what has become one of the most dynamic segments of the U.S. economy.

“The new platform and our digital strategy will help us accelerate our national expansion and significantly increase our digital presence,” said Clemente Nicado, Publisher and Editor-in-Chief of Negocios Now. “We have no doubt that this new phase will allow us to better serve our audience and provide more content, more opportunities for engagement, and broader coverage of the Latino business community.”

Digital Growth and New Content

The new platform comes as Negocios Now continues to see strong growth in its digital audience.

During the first six months of 2026, the publication recorded more than 1.2 million visitors and approximately 6 million impressions across its digital platform.

As part of the anniversary campaign, Negocios Now plans to build on that momentum by significantly increasing podcasts, videos, interviews, columns, and other multimedia content, expanding the ways readers can access and engage with its coverage.

The campaign will also introduce a series of new special editions focused on key sectors, leaders, and issues affecting the Latino business community.

National Latinos 40 Under 40 Event

Another highlight of the campaign will be a national Latinos 40 Under 40 event, bringing together honorees and members of the network created through Negocios Now’s signature recognition program.

Launched in Chicago in 2015, Latinos 40 Under 40 has expanded to several major U.S. markets and has become one of the publication’s flagship programs, recognizing young Latino professionals and leaders for their accomplishments and impact.

The national event will provide an opportunity to bring together members of this growing community while reinforcing Negocios Now’s national presence. The publication is seeking a sponsor for its first summit, to be held in Chicago in the Spring of 2027.

Introducing the Negocios Now Golf Classic

The anniversary campaign will also introduce the Negocios Now Golf Classic, a new event designed to bring together corporate executives, entrepreneurs, business leaders, and professionals for networking and relationship building.

Together, the Golf Classic, national Latinos 40 Under 40 event, special editions, and expanded digital initiatives will form a broader platform for Negocios Now to connect its audience and partners throughout the anniversary year.

Looking Toward the Next 20 Years

Founded in 2006, Negocios Now has evolved from a Chicago publication into a growing national media platform focused on the Latino business community.

The 20th Anniversary Campaign is intended to celebrate that evolution while creating a foundation for the company’s next chapter.

“We are celebrating 20 years, but our focus is really on the next 20,” Nicado said. “The Latino business community continues to grow, and its influence continues to expand nationally. We want Negocios Now to grow with it and provide the platform, content, and connections that this community deserves.”

The 20th Anniversary Campaign will continue through July 2027, with additional events, special editions, and digital initiatives to be announced throughout the anniversary year.